Hutchison Telecom Hong Kong delivers personalized digital experiences to residents and visitors in Hong Kong and Macau​.

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Customer Case Study: 3 Hong Kong

A Transformed Digital IT Stack

Hutchison Telecom Hong Kong (HTHK) deployed MATRIXX to deliver a unified, real-time digital monetization engine in a newly transformed IT stack, achieving​:

Flexibility and agility to create and support new offers for multiple brands targeting diverse customer segments of residents and visitors

All-digital customer experiences for the complete lifecycle from purchase, activation, inquiry, top-up and replacement​

Expanded wholesale support for prepaid eSIM resellers, streamlining the process for purchasing connectivity in advance of or during travel to the region

HTHK logo

A Multi-Brand Approach

HTHK operates in Hong Kong and Macau under numerous consumer brands, including 3 and SoSIM, and offers the white label brand SIM World to resellers.

3 HK app screen
SoSIM app screen
SIM World app screen

MATRIXX Digital Monetization Facilitates New Customer Acquisition and Revenue Growth at HTHK​

The agility, performance and scale needed to create new monetization opportunities in a highly competitive, highly dynamic and highly penetrated market​.

Unified Monetization Platform

A single platform to manage 4G and 5G services across multiple brands

Cloud Native Architecture​

Scalability to adapt to evolving business needs and growing market demands​

Open and Interoperable​

API-first architecture to streamline operations and facilitate reseller connectivity​

​Click-Not-Code Approach​

Configurability accelerates time-to-market for new offers and delivers subscriber personalization

HTHK’s Transformation Has Delivered Significant Benefits

Leading position

in the prepaid market driven by a robust multi-brand segmentation strategy

46% increase

in prepaid subscribers in 1H 2024, following 38% growth the previous year

Higher customer satisfaction

and loyalty including integration with MoneyBack retail loyalty program

Double-digit roaming revenue growth

through the addition of new offers like 3’s DIY Roaming Pass

Driving Growth in One of the World's Most Dynamic Telco Markets

Hong Kong is one of the most competitive and dynamic communications markets in the world, with mobile penetration rates in excess of 300% and internet penetration rates at nearly 100%. Explore how HTHK transformed with infrastructure to innovate and provide enhanced customer experiences and achieve growth.

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