The new digital brand, Yoodo, was created to win millennial customers in Malaysia.

Customer Case Study: Yoodo

Yoodo COVID-19 Interview

Jennifer Kyriakakis of MATRIXX and Tuck Mun Chow of Yoodo talk about the history of the Malaysian telco and the impacts of COVID-19.

Yoodo: You Do It Better

Yoodo is an exciting new digital only brand from the Axiata Group. The service went live in Malaysia in January 2018.

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Tuck Mun
We needed the systems and expertise to build a disruptive digital operating model — for that we chose MATRIXX Software.”
Chow Tuck Mun Head of Yoodo

MVP: The Right Choice

Yoodo wanted to embrace agile methodologies to move fast. They chose to launch with a Minimum Viable Product (MVP) to get to market today.

Why MVP

  • Needed to bring new thinking to the organization
  • A digital experience was not feasible on existing systems

How They Succeeded

  • Tightly managed project scope with minimal integration to legacy
  • Offsite team with CEO support, and external resources bringing specialist skills
  • Created a new standalone digital capability using a hybrid cloud deployment model to run independently of existing infrastructure
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The Yoodo service was created with MATRIXX and launched to friendly users in just five months.

Traditional mobile operators design plans based on what they want to sell the customer, developing various plans and features that don’t fit most customer’s individual needs.”
Tuck Mun Head of Yoodo

Yoodo, a New Kind of Mobile Offering

Offering Complete Customization

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