Zain Saudi launched Yaqoot, a new digital brand as the first step in an ambitious digital transformation program.

Customer Case Study: Zain KSA

Zain's Yaqoot and MATRIXX Collaborate to Expand Digital Services and Enhance Customer Experience

Njoud Alshehri, Zain KSA’s Digital Executive General Manager, and André Gunnberg, MATRIXX Chief Revenue Officer, sign the Memorandum of Understanding in Barcelona, February 2024
Njoud Alshehri, Zain KSA’s Digital Executive General Manager, and André Gunnberg, MATRIXX Chief Revenue Officer, sign the Memorandum of Understanding in Barcelona, February 2024

The Partnership Enables:

  • Responding rapidly to customer needs
  • Enhancing the all-digital customer experience
  • Bringing digital monetization to the expanded Zain portfolio including IoT, VPN, fixed networks and more
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Zain’s Digital Transformation Ambition

  • Deliver a market leading, app-based experience
  • Provide a digital-grade, 5G ready business platform
  • Digitize key customer journeys to streamline processes
Yaqoot app
Yaqoot app
Yaqoot app
Yaqoot app
Yaqoot app
Yaqoot app

Zain Saudi Arabia

Zain Saudi is part of the Zain brand, a leading mobile voice and data services operator, providing services in eight Middle Eastern and African countries. Offering a full range of mobile and fixed services to over eight million subscribers, Zain Saudi is one of the world’s first 5G network operators and is leading the way in digital transformation.

MVP: The Right Choice

Do Things Differently

  • Embrace the MATRIXX playbook and launch new capabilities quickly
  • Transition to an agile working methodology of multi-week sprints
  • Deliver a rich digital experience that could attract more customers

Choose MVP

  • Launch in an aggressive time frame, in months not years
  • Overcome challenges in legacy BSS transformation models
  • Continuously innovate product features and capabilities

Successfully Launch Fast

  • Tightly managed project scope with minimal integration to legacy
  • Empowered teams with CEO support, and a mandate for radical change
  • Deploy a new digital stack capable of running independently of existing infrastructure
Yaqoot image

How MATRIXX Delivered for Zain Saudi

two gears

Configuration-Based Software

Enables the rapid delivery of business requirements without any customization

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API-Based Integration

Allows cloud components and key network systems to be added quickly without heavy systems integration

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Out-of-the-Box Digital Use Cases

Commercial teams could quickly implement innovative products to create differentiated propositions

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