Grow market share via an all-digital mobile service.

Customer Case Study: Zain Iraq

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An app-based service targeting the youth segment

Zain Iraq wanted to evolve their services offering by introducing a new all-digital brand with increased flexibility, transparency and ease of use.

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oodi app screen - build your own plan
oodi app screen - track your order

Why Digital Leaders Lead with MATRIXX

Build your own mobile plan flexibility

Track usage and spending in real-time

Buy add-ons and gift data with 1-click

What’s Special About oodi?

Ali Al-Zahid, CEO, Zain Iraq
Our priority is to provide advanced services and the best experience for our customers with partners like MATRIXX.”
Ali Al-Zahid CEO, Zain Iraq

Why Zain Iraq Selected MATRIXX

Speed. Flexibility. Ease of Use.

Out-of-the-box capabilities

Accelerates market launch

Click-not-code configuration

Enables self-sufficient operation

Global monetization leader

Empowering digital telcos

API-first design

Easy northbound integration

Scalable platform

Matches business ambition

Real-time experience

Full customer transparency and control

Only MATRIXX: Creating a New Digital Stack

Zain Iraq deployed MATRIXX to:

  • Get to market quickly with a best-in-class experience
  • Innovate at speed and continuously roll out new features
  • Self-sufficient operation, without CRs for every new feature
  • Simplify the IT architecture to enable an agile working model
  • Leverage modern infrastructure to reset the cost-to-serve
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How MATRIXX Delivered for Zain Iraq

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API-First Design

Allows IT components and network systems to be added quickly without heavy systems integration

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Click-Not-Code

Configuration of business rules and use cases eliminates customization

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Out-of-the-Box Features

The commercial teams can quickly select from building blocks to create a differentiated proposition

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