MATRIXX Digital Monetization

The Fast Mode spoke to Jennifer Kyriakakis, Founder and CMO at MATRIXX Software on their recent collaboration with Hutchison Telecom Hong Kong (HTHK). Jennifer discusses some of the monetization challenges and opportunities faced by HTHK, how the deployment of MATRIXX’s digital monetization engine supported the telco’s long-term objectives, the shift towards ‘all-digital’ experiences, and the impact of loyalty programs and rewards on subscriber churn.

Hong Kong is one of the most competitive and dynamic communications markets in the world, with mobile penetration rates in excess of 300% and internet penetration rates at nearly 100%. Explore how HTHK transformed with infrastructure to innovate and provide enhanced customer experiences and achieve growth.

Legacy revenue management systems are acting as a drag on telco business. MATRIXX believes it can save typical Tier-1 telcos over $1 billion per year and increase EBITDA by 10% through its digital monetization offering.

The tyranny of commoditization remains the single biggest threat to the telco commercial model. A new North Star is needed. There must be a shift from an inside-out, network-first portfolio focus to a more agile, streamlined and outside-in, customer-first approach that is founded on the inalienable principle that compelling digital experiences never commoditize.

New frontiers in monetization and an innovative approach has become crucial for companies seeking to transform their operations. However, to achieve this, they must break down the traditional barriers between online charging and billing.

Legacy billing processes add complexity cost and delay to telco go-to-market models. This infographic is a visualization of the main benefits of alternative approaches.