MATRIXX Digital Monetization

MATRIXX is the only platform that enables CSPs to overcome the limitations of traditional billing systems, delivering increased agility and a foundation for cost-efficient and seamless digital transformation.

The future of wholesale is digital. MATRIXX brings commercial flexibility and the real-time digital experience expected of consumers to Wholesale alongside rapid onboarding of new partners and their offers and support for new and innovative pricing models driven by 5G, marketplaces and the B2B2X value chain.

A Connectivity Marketplace is a hub where various stakeholders can purchase, manage and integrate connectivity for a diverse array of devices. It operates in symbiosis with 5G’s speed, low latency and expanded capacity, facilitating a proliferation of opportunities for businesses to capitalize on the Internet of Things (IoT) and other cutting-edge technologies.

With bold and progressive thinking, providing and monetizing network APIs could be a major growth catalyst for telcos. The revenue opportunity has been forecast at $20 billion by 2028, making this is an opportunity that cannot be ignored.

The advent of 5G, the recent rise in telecommuting (including work-from-home flexibility), and the swelling tsunami of digital experiences are critical change agents in the consumer market. What CSPs need is a creative portfolio and service delivery mix to entice consumers to pay CSPs to deliver these experiences.

If CSPs are to capitalize on the overall edge opportunity, they must pivot from the “network-out” model of service delivery that has served them for the last 20+ years to a customer-focused, “value-in” model. New edge services are driven by a new monetization model.

Analysts Don Kellogg and Roger Entner are joined by Marc Price, CTO of MATRIXX, from the 6G Symposium this week.

With transport-centric portfolios commoditizing, the growth challenge for wholesale operators is acute. Monetization-as-a-service is a new commercial approach and offering geared towards turning the tide and putting growth back on the agenda.

With 5G and cloud native, vendors are rethinking how they want to do business. However, successfully delivering a monetization solution that truly supports critical digital capabilities requires a unique, real-time platform.

To compete based on innovation, companies need to deliver more than just a new idea that looks or performs differently. The key to success is identifying where new is needed, and then guide the implementation with a clear strategy.