MATRIXX Digital Monetization

With bold and progressive thinking, providing and monetizing network APIs could be a major growth catalyst for telcos. The revenue opportunity has been forecast at $20 billion by 2028, making this is an opportunity that cannot be ignored.

The advent of 5G, the recent rise in telecommuting (including work-from-home flexibility), and the swelling tsunami of digital experiences are critical change agents in the consumer market. What CSPs need is a creative portfolio and service delivery mix to entice consumers to pay CSPs to deliver these experiences.

If CSPs are to capitalize on the overall edge opportunity, they must pivot from the “network-out” model of service delivery that has served them for the last 20+ years to a customer-focused, “value-in” model. New edge services are driven by a new monetization model.

Analysts Don Kellogg and Roger Entner are joined by Marc Price, CTO of MATRIXX, from the 6G Symposium this week.

With transport-centric portfolios commoditizing, the growth challenge for wholesale operators is acute. Monetization-as-a-service is a new commercial approach and offering geared towards turning the tide and putting growth back on the agenda.

With 5G and cloud native, vendors are rethinking how they want to do business. However, successfully delivering a monetization solution that truly supports critical digital capabilities requires a unique, real-time platform.

To compete based on innovation, companies need to deliver more than just a new idea that looks or performs differently. The key to success is identifying where new is needed, and then guide the implementation with a clear strategy.

Achieving sustainable differentiation in the commercial model to B2B customers is vital for growth. Outcome-based pricing, which moves the focus away from commoditized technology offers and trades in the currency of business outcomes, is a key part of that strategy.