The Orange Romania Billing Development and Operations Team were trained, took the lead on the initial deployment and are now fully self-sufficient in their MATRIXX operations.
The Fast Mode spoke to Jennifer Kyriakakis, Founder and CMO at MATRIXX Software on their recent collaboration with Hutchison Telecom Hong Kong (HTHK). Jennifer discusses some of the monetization challenges and opportunities faced by HTHK, how the deployment of MATRIXX’s digital monetization engine supported the telco’s long-term objectives, the shift towards ‘all-digital’ experiences, and the impact of loyalty programs and rewards on subscriber churn.
Hong Kong is one of the most competitive and dynamic communications markets in the world, with mobile penetration rates in excess of 300% and internet penetration rates at nearly 100%. Explore how HTHK transformed with infrastructure to innovate and provide enhanced customer experiences and achieve growth.
The tyranny of commoditization remains the single biggest threat to the telco commercial model. A new North Star is needed. There must be a shift from an inside-out, network-first portfolio focus to a more agile, streamlined and outside-in, customer-first approach that is founded on the inalienable principle that compelling digital experiences never commoditize.
A new business model needs to emerge in wholesale – one that re-balances away from network-first to customer experience-first.
New frontiers in monetization and an innovative approach has become crucial for companies seeking to transform their operations. However, to achieve this, they must break down the traditional barriers between online charging and billing.
MATRIXX digital monetization is a unique alternative to legacy billing approaches. Transparency, accuracy and trust become the new bywords for telco revenue management.
MATRIXX is the only platform that enables CSPs to overcome the limitations of traditional billing systems, delivering increased agility and a foundation for cost-efficient and seamless digital transformation.
Geopolitical and regulatory directives are mandating that telcos in certain parts of the world migrate to new converged charging suppliers. The deployment proven MATRIXX/Tallence migration framework can mitigate the risk and cost of that migration by approximately 40%.
Private networks offer unrivaled speed, security and latency, however, the key to success is developing a custom business case unique to each organization. With a strategy based on connecting network services to enterprise value and customer outcomes, private networks can foster new business models and cultivate multi-party relationships that drive revenue.
If CSPs are to capitalize on the overall edge opportunity, they must pivot from the “network-out” model of service delivery that has served them for the last 20+ years to a customer-focused, “value-in” model. New edge services are driven by a new monetization model.
