MATRIXX Digital Monetization

The Fast Mode spoke to Jennifer Kyriakakis, Founder and CMO at MATRIXX Software on their recent collaboration with Hutchison Telecom Hong Kong (HTHK). Jennifer discusses some of the monetization challenges and opportunities faced by HTHK, how the deployment of MATRIXX’s digital monetization engine supported the telco’s long-term objectives, the shift towards ‘all-digital’ experiences, and the impact of loyalty programs and rewards on subscriber churn.

Hong Kong is one of the most competitive and dynamic communications markets in the world, with mobile penetration rates in excess of 300% and internet penetration rates at nearly 100%. Explore how HTHK transformed with infrastructure to innovate and provide enhanced customer experiences and achieve growth.

New frontiers in monetization and an innovative approach has become crucial for companies seeking to transform their operations. However, to achieve this, they must break down the traditional barriers between online charging and billing.

Describes the key features of the MATRIXX digital monetization solution mapping these to customer, commercial, operational and financial agilities. Includes key integration points with engagement systems, BSS and networks, as well as deployment options.

Estimates suggest that FWA connections can generate 80-90 times the traffic that a normal smartphone connection does for only 1-2 times ARPU uplift. This can quickly result in mobile networks becoming overloaded, with some operators forecasting that FWA-derived traffic could be responsible for generating 30-50% of their entire network traffic.

MATRIXX digital monetization is a unique alternative to legacy billing approaches. Transparency, accuracy and trust become the new bywords for telco revenue management.

MATRIXX digital monetization is a unique alternative to legacy billing approaches. Transparency, accuracy and trust become the new bywords for telco revenue management.