MATRIXX digital monetization is a unique alternative to legacy billing approaches. Transparency, accuracy and trust become the new bywords for telco revenue management.
Can Open Digital Architecture (ODA) change the game? Marc Price, CTO of MATRIXX, certainly thinks so and he sat down with Google Cloud’s Brian Kracik to discuss the collaboration between the two companies.
MATRIXX is the only platform that enables CSPs to overcome the limitations of traditional billing systems, delivering increased agility and a foundation for cost-efficient and seamless digital transformation.
Sharing plans and allowances across any enterprise size is an approach to managing thousands of employees and their plans that gives real-time visibility of consumption at a company, department and employee level, and provides controls to manage thresholds and limits by the enterprise themselves.
Private networks offer unrivaled speed, security and latency, however, the key to success is developing a custom business case unique to each organization. With a strategy based on connecting network services to enterprise value and customer outcomes, private networks can foster new business models and cultivate multi-party relationships that drive revenue.
If CSPs are to capitalize on the overall edge opportunity, they must pivot from the “network-out” model of service delivery that has served them for the last 20+ years to a customer-focused, “value-in” model. New edge services are driven by a new monetization model.
With real world metrics of +77 Net Promoter Score, customer retention rates of 95% and 40% lower cost-to-serve, advanced consumer digital deployments have lead the way in delivering breakthrough customer experiences. The dash for growth, pandemic acceleration of digital adoption and B2B monetization platform scale are driving the same need and opportunity in the SME segment. The opportunity is now. The time is now.
With consumer markets relatively flat, the growth spotlight of telco executives and shareholders is focused on the enterprise market. With B2B business expected to contribute some 50% of telco revenue by 2025, the key question is where will that growth come from?
Small medium enterprises are the key growth engine for telcos. Serving them on their terms requires a new, dynamic monetization model and approach.
A new, lean approach to the monetization of mobile, fixed and application/content services, with an increased focus on real-time, on-demand services and flexible payment options, is required to grow Telco opportunity in the enterprise ICT services market.
Marc Price, CTO of MATRIXX, talks about the possibilities that exist for network operators when they can more creatively charge for services and what new infrastructure unlocks those opportunities.
Based on open-source innovation and cloud native architectures, the Red Hat® and MATRIXX Software solution provides the speed, agility, and efficiency 5G service delivery demands. Read this joint solution brief to learn more.
New architecture. New opportunity. Watch MATRIXX CTO as he deep dives into the new 5G CHF | CCS standards.
June 16, 2020
