Beyond Coverage and Capacity

The tyranny of commoditization remains the single biggest threat to the telco commercial model. A new North Star is needed. There must be a shift from an inside-out, network-first portfolio focus to a more agile, streamlined and outside-in, customer-first approach that is founded on the inalienable principle that compelling digital experiences never commoditize.

MATRIXX digital monetization is a unique alternative to legacy billing approaches. Transparency, accuracy and trust become the new bywords for telco revenue management.

MATRIXX digital monetization is a unique alternative to legacy billing approaches. Transparency, accuracy and trust become the new bywords for telco revenue management.

Can Open Digital Architecture (ODA) change the game? Marc Price, CTO of MATRIXX, certainly thinks so and he sat down with Google Cloud’s Brian Kracik to discuss the collaboration between the two companies.

MATRIXX is the only platform that enables CSPs to overcome the limitations of traditional billing systems, delivering increased agility and a foundation for cost-efficient and seamless digital transformation.

Sharing plans and allowances across any enterprise size is an approach to managing thousands of employees and their plans that gives real-time visibility of consumption at a company, department and employee level, and provides controls to manage thresholds and limits by the enterprise themselves.

If CSPs are to capitalize on the overall edge opportunity, they must pivot from the “network-out” model of service delivery that has served them for the last 20+ years to a customer-focused, “value-in” model. New edge services are driven by a new monetization model.

With consumer markets relatively flat, the growth spotlight of telco executives and shareholders is focused on the enterprise market. With B2B business expected to contribute some 50% of telco revenue by 2025, the key question is where will that growth come from?

A new, lean approach to the monetization of mobile, fixed and application/content services, with an increased focus on real-time, on-demand services and flexible payment options, is required to grow Telco opportunity in the enterprise ICT services market.

Marc Price, CTO of MATRIXX, talks about the possibilities that exist for network operators when they can more creatively charge for services and what new infrastructure unlocks those opportunities.