The tyranny of commoditization remains the single biggest threat to the telco commercial model. A new North Star is needed. There must be a shift from an inside-out, network-first portfolio focus to a more agile, streamlined and outside-in, customer-first approach that is founded on the inalienable principle that compelling digital experiences never commoditize.
MATRIXX digital monetization is a unique alternative to legacy billing approaches. Transparency, accuracy and trust become the new bywords for telco revenue management.
Can Open Digital Architecture (ODA) change the game? Marc Price, CTO of MATRIXX, certainly thinks so and he sat down with Google Cloud’s Brian Kracik to discuss the collaboration between the two companies.
MATRIXX is the only platform that enables CSPs to overcome the limitations of traditional billing systems, delivering increased agility and a foundation for cost-efficient and seamless digital transformation.
A Connectivity Marketplace is a hub where various stakeholders can purchase, manage and integrate connectivity for a diverse array of devices. It operates in symbiosis with 5G’s speed, low latency and expanded capacity, facilitating a proliferation of opportunities for businesses to capitalize on the Internet of Things (IoT) and other cutting-edge technologies.
Sharing plans and allowances across any enterprise size is an approach to managing thousands of employees and their plans that gives real-time visibility of consumption at a company, department and employee level, and provides controls to manage thresholds and limits by the enterprise themselves.
With bold and progressive thinking, providing and monetizing network APIs could be a major growth catalyst for telcos. The revenue opportunity has been forecast at $20 billion by 2028, making this is an opportunity that cannot be ignored.
With real world metrics of +77 Net Promoter Score, customer retention rates of 95% and 40% lower cost-to-serve, advanced consumer digital deployments have lead the way in delivering breakthrough customer experiences. The dash for growth, pandemic acceleration of digital adoption and B2B monetization platform scale are driving the same need and opportunity in the SME segment. The opportunity is now. The time is now.
With consumer markets relatively flat, the growth spotlight of telco executives and shareholders is focused on the enterprise market. With B2B business expected to contribute some 50% of telco revenue by 2025, the key question is where will that growth come from?
Small medium enterprises are the key growth engine for telcos. Serving them on their terms requires a new, dynamic monetization model and approach.
A new, lean approach to the monetization of mobile, fixed and application/content services, with an increased focus on real-time, on-demand services and flexible payment options, is required to grow Telco opportunity in the enterprise ICT services market.
Marc Price, CTO of MATRIXX, talks about the possibilities that exist for network operators when they can more creatively charge for services and what new infrastructure unlocks those opportunities.
To reach a new market segment that demands digital-first mobile experiences, Orange Romania launched the nation’s first all-digital mobile brand.
Based on open-source innovation and cloud native architectures, the Red Hat® and MATRIXX Software solution provides the speed, agility, and efficiency 5G service delivery demands. Read this joint solution brief to learn more.
