MATRIXX Digital Monetization

Hong Kong is one of the most competitive and dynamic communications markets in the world, with mobile penetration rates in excess of 300% and internet penetration rates at nearly 100%. Explore how HTHK transformed with infrastructure to innovate and provide enhanced customer experiences and achieve growth.

The tyranny of commoditization remains the single biggest threat to the telco commercial model. A new North Star is needed. There must be a shift from an inside-out, network-first portfolio focus to a more agile, streamlined and outside-in, customer-first approach that is founded on the inalienable principle that compelling digital experiences never commoditize.

MATRIXX digital monetization is a unique alternative to legacy billing approaches. Transparency, accuracy and trust become the new bywords for telco revenue management.

MATRIXX digital monetization is a unique alternative to legacy billing approaches. Transparency, accuracy and trust become the new bywords for telco revenue management.

MATRIXX is the only platform that enables CSPs to overcome the limitations of traditional billing systems, delivering increased agility and a foundation for cost-efficient and seamless digital transformation.

Sharing plans and allowances across any enterprise size is an approach to managing thousands of employees and their plans that gives real-time visibility of consumption at a company, department and employee level, and provides controls to manage thresholds and limits by the enterprise themselves.

With consumer markets relatively flat, the growth spotlight of telco executives and shareholders is focused on the enterprise market. With B2B business expected to contribute some 50% of telco revenue by 2025, the key question is where will that growth come from?

Freedom and simplicity are essential to capture the attention of today’s always-on-the-go consumers. MATRIXX Founder and VP of Marketing, Jennifer Kyriakakis, along with leaders from Salesforce, Vlocity and Orange Poland explain how one-click mobile experiences are putting customers in control and disrupting the industry.

November 20, 2019

Customer behavior and expectations are evolving at a rapid pace, meaning that if telcos want to remain relevant, they must adjust their digital technology to meet the needs of this emerging consumer.