MATRIXX Digital Monetization

The Fast Mode spoke to Jennifer Kyriakakis, Founder and CMO at MATRIXX Software on their recent collaboration with Hutchison Telecom Hong Kong (HTHK). Jennifer discusses some of the monetization challenges and opportunities faced by HTHK, how the deployment of MATRIXX’s digital monetization engine supported the telco’s long-term objectives, the shift towards ‘all-digital’ experiences, and the impact of loyalty programs and rewards on subscriber churn.

Hong Kong is one of the most competitive and dynamic communications markets in the world, with mobile penetration rates in excess of 300% and internet penetration rates at nearly 100%. Explore how HTHK transformed with infrastructure to innovate and provide enhanced customer experiences and achieve growth.

The tyranny of commoditization remains the single biggest threat to the telco commercial model. A new North Star is needed. There must be a shift from an inside-out, network-first portfolio focus to a more agile, streamlined and outside-in, customer-first approach that is founded on the inalienable principle that compelling digital experiences never commoditize.

New frontiers in monetization and an innovative approach has become crucial for companies seeking to transform their operations. However, to achieve this, they must break down the traditional barriers between online charging and billing.

Estimates suggest that FWA connections can generate 80-90 times the traffic that a normal smartphone connection does for only 1-2 times ARPU uplift. This can quickly result in mobile networks becoming overloaded, with some operators forecasting that FWA-derived traffic could be responsible for generating 30-50% of their entire network traffic.

MATRIXX digital monetization is a unique alternative to legacy billing approaches. Transparency, accuracy and trust become the new bywords for telco revenue management.

MATRIXX digital monetization is a unique alternative to legacy billing approaches. Transparency, accuracy and trust become the new bywords for telco revenue management.

MATRIXX is the only platform that enables CSPs to overcome the limitations of traditional billing systems, delivering increased agility and a foundation for cost-efficient and seamless digital transformation.

A Connectivity Marketplace is a hub where various stakeholders can purchase, manage and integrate connectivity for a diverse array of devices. It operates in symbiosis with 5G’s speed, low latency and expanded capacity, facilitating a proliferation of opportunities for businesses to capitalize on the Internet of Things (IoT) and other cutting-edge technologies.