The Fast Mode spoke to Jennifer Kyriakakis, Founder and CMO at MATRIXX Software on their recent collaboration with Hutchison Telecom Hong Kong (HTHK). Jennifer discusses some of the monetization challenges and opportunities faced by HTHK, how the deployment of MATRIXX’s digital monetization engine supported the telco’s long-term objectives, the shift towards ‘all-digital’ experiences, and the impact of loyalty programs and rewards on subscriber churn.
Hong Kong is one of the most competitive and dynamic communications markets in the world, with mobile penetration rates in excess of 300% and internet penetration rates at nearly 100%. Explore how HTHK transformed with infrastructure to innovate and provide enhanced customer experiences and achieve growth.
The tyranny of commoditization remains the single biggest threat to the telco commercial model. A new North Star is needed. There must be a shift from an inside-out, network-first portfolio focus to a more agile, streamlined and outside-in, customer-first approach that is founded on the inalienable principle that compelling digital experiences never commoditize.
A new business model needs to emerge in wholesale – one that re-balances away from network-first to customer experience-first.
New frontiers in monetization and an innovative approach has become crucial for companies seeking to transform their operations. However, to achieve this, they must break down the traditional barriers between online charging and billing.
MATRIXX digital monetization is a unique alternative to legacy billing approaches. Transparency, accuracy and trust become the new bywords for telco revenue management.
MATRIXX is the only platform that enables CSPs to overcome the limitations of traditional billing systems, delivering increased agility and a foundation for cost-efficient and seamless digital transformation.
A Connectivity Marketplace is a hub where various stakeholders can purchase, manage and integrate connectivity for a diverse array of devices. It operates in symbiosis with 5G’s speed, low latency and expanded capacity, facilitating a proliferation of opportunities for businesses to capitalize on the Internet of Things (IoT) and other cutting-edge technologies.
Olivier Smith, Technology Lead from the Office of the CTO at MATRIXX, Geoff Coleman, Chief Product Officer at Gotransverse, and Natasha Sachdeva VP Solutions Engineering at Mirakl, discuss how telecommunications companies are evolving, what we can expect from 5G, and how marketplaces can become more sticky.
Customer behavior and expectations are evolving at a rapid pace, meaning that if telcos want to remain relevant, they must adjust their digital technology to meet the needs of this emerging consumer.
With MATRIXX, gifting is simple. Share your apps, shows, games, social and more with straightforward pathways. Decide who you want to send your gift to, the amount and even include a personal message. It’s that easy.
Starting a new service package doesn’t have to be complicated. With MATRIXX, users can quickly and easily activate and personalize their voice, text and data packages.
When data balances start to deplete, users should receive an alert. MATRIXX delivers low balance usage notifications in real-time. Through a simple dashboard, account top-ups are easy, instant and personalized.
Simplify the buying experience and give customers control over their digital experience with roaming passes. MATRIXX delivers a better digital interaction with stress-free roaming passes for customers worldwide.
