The Fast Mode spoke to Jennifer Kyriakakis, Founder and CMO at MATRIXX Software on their recent collaboration with Hutchison Telecom Hong Kong (HTHK). Jennifer discusses some of the monetization challenges and opportunities faced by HTHK, how the deployment of MATRIXX’s digital monetization engine supported the telco’s long-term objectives, the shift towards ‘all-digital’ experiences, and the impact of loyalty programs and rewards on subscriber churn.
Hong Kong is one of the most competitive and dynamic communications markets in the world, with mobile penetration rates in excess of 300% and internet penetration rates at nearly 100%. Explore how HTHK transformed with infrastructure to innovate and provide enhanced customer experiences and achieve growth.
The tyranny of commoditization remains the single biggest threat to the telco commercial model. A new North Star is needed. There must be a shift from an inside-out, network-first portfolio focus to a more agile, streamlined and outside-in, customer-first approach that is founded on the inalienable principle that compelling digital experiences never commoditize.
A new business model needs to emerge in wholesale – one that re-balances away from network-first to customer experience-first.
New frontiers in monetization and an innovative approach has become crucial for companies seeking to transform their operations. However, to achieve this, they must break down the traditional barriers between online charging and billing.
MATRIXX digital monetization is a unique alternative to legacy billing approaches. Transparency, accuracy and trust become the new bywords for telco revenue management.
MATRIXX is the only platform that enables CSPs to overcome the limitations of traditional billing systems, delivering increased agility and a foundation for cost-efficient and seamless digital transformation.
Network slicing is a fundamental component of the 5G experience, but how can network slicing enable MNOs to be true value-added partners? Read the white paper to discover how MNOs can best optimize and monetize the flow of mobile traffic as networks evolve to the 5G Core.
To successfully monetize 5G, telcos must assume new roles and partnerships, especially in the enterprise space. As part of a broad-based strategy for 5G, successfully utilizing network slicing will deliver improved B2B, B2C, B2B2B and B2B2C opportunities, propel innovation and unleash a wave of possibilities.
