MATRIXX Digital Monetization

The Fast Mode spoke to Jennifer Kyriakakis, Founder and CMO at MATRIXX Software on their recent collaboration with Hutchison Telecom Hong Kong (HTHK). Jennifer discusses some of the monetization challenges and opportunities faced by HTHK, how the deployment of MATRIXX’s digital monetization engine supported the telco’s long-term objectives, the shift towards ‘all-digital’ experiences, and the impact of loyalty programs and rewards on subscriber churn.

Hong Kong is one of the most competitive and dynamic communications markets in the world, with mobile penetration rates in excess of 300% and internet penetration rates at nearly 100%. Explore how HTHK transformed with infrastructure to innovate and provide enhanced customer experiences and achieve growth.

Legacy revenue management systems are acting as a drag on telco business. MATRIXX believes it can save typical Tier-1 telcos over $1 billion per year and increase EBITDA by 10% through its digital monetization offering.

MATRIXX digital monetization is a unique alternative to legacy billing approaches. Transparency, accuracy and trust become the new bywords for telco revenue management.

MATRIXX digital monetization is a unique alternative to legacy billing approaches. Transparency, accuracy and trust become the new bywords for telco revenue management.

The pod is delighted to welcome back special guest Jennifer Kyriakakis of MATRIXX. The dominant theme of DTW this year was AI, so they discuss its implications for the industry, before concluding with a look at Germany’s hardening stance towards Chinese kit vendors.

Join MATRIXX Founder & VP Marketing Jennifer Kyriakakis with Celfocus in this TM Forum webinar.

September 14, 2023

MATRIXX is the only platform that enables CSPs to overcome the limitations of traditional billing systems, delivering increased agility and a foundation for cost-efficient and seamless digital transformation.

Geopolitical and regulatory directives are mandating that telcos in certain parts of the world migrate to new converged charging suppliers. The deployment proven MATRIXX/Tallence migration framework can mitigate the risk and cost of that migration by approximately 40%.

Many companies focus on product and forget about the value of brand. But when you rethink your approach to brand, you can transform your company.

To compete based on innovation, companies need to deliver more than just a new idea that looks or performs differently. The key to success is identifying where new is needed, and then guide the implementation with a clear strategy.

Achieving sustainable differentiation in the commercial model to B2B customers is vital for growth. Outcome-based pricing, which moves the focus away from commoditized technology offers and trades in the currency of business outcomes, is a key part of that strategy.