Silicon Valley, Calif., June 22, 2021 — MATRIXX Software, a global leader in 5G monetization for the communications industry, today announced its partnership with Zain Iraq to help launch its new digital disruptor brand, oodi. As Iraq’s first all-digital telecom service, oodi launched in May and is powered by MATRIXX. Built from scratch, oodi uses out-of-the-box MATRIXX capabilities to provide Iraqi customers with complete flexibility, transparency, and ease-of-use for their mobile experience.
“Our number one priority is to provide our customers with the best and most advanced services,” said Ali Al-Zahid, CEO for Zain Iraq. “Delivering upon those promises requires forging partnerships with forward-thinking companies that can make the future of mobile services and customer experience a reality. MATRIXX is one of those partners.”
oodi gives Iraqi customers a simple, all-digital mobile experience that frees them from the traditional retail buying experience. From the moment customers download the new oodi app, they have all the power they need to manage their mobile service. Whether it is all-digital sign-ups, customizing plans, tracking spending in real time, or taking advantage of valuable add-ons and boosters, the new oodi app delivers Iraqi customers the mobile service of the future.
“We are so excited to support Zain Iraq’s focus on giving customers value beyond connectivity,” said Glo Gordon, MATRIXX CEO. “oodi’s vision of flexibility, transparency and ease-of-use for their customers is a driving force behind our product-first solution. The future of telecom is digital experience, and we are excited to help our partners bring that future to life.”
MATRIXX, the monetization engine powering Zain Iraq’s new digital brand, delivers a truly flexible and transparent mobile experience, including the ability for users to create their own plan, as well as providing full visibility into account balances, services, and spending at all times. As part of an entirely new digital infrastructure, Zain Iraq used MATRIXX’s API-first design to easily integrate into its transformed technology infrastructure. With its industry-leading cloud native architecture, 5G-ready MATRIXX is able to support Zain Iraq however it chooses to evolve for the future of mobile experience.
About MATRIXX Software
MATRIXX Software delivers a modern converged charging and digital monetization solution proven at scale. Global operators like Telefónica and Telstra, IoT providers like Tata Communications and network-as-a-service (NaaS) providers like DISH rely on the platform to overcome the limitations of traditional Business Support Systems (BSS). With MATRIXX, service providers can rapidly configure, deploy and monetize personalized, innovative offerings. Its cloud native platform delivers accurate, real-time information that improves customer engagement. MATRIXX enables commercial innovation and real-time customer experiences that drive revenue and growth opportunities across multiple markets.