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Over the past decade, the business model of most monetization vendors has developed in a direction that directly conflicts with telcos’ strategic business requirements. The industry needed a new approach.

Analysts Don Kellogg and Roger Entner are joined by Marc Price, CTO of MATRIXX, from the 6G Symposium this week.

With transport-centric portfolios commoditizing, the growth challenge for wholesale operators is acute. Monetization-as-a-service is a new commercial approach and offering geared towards turning the tide and putting growth back on the agenda.

Glo talks to us about the power of leadership, and leading an organization through its transformation phase, even during a difficult time during the pandemic.

With 5G and cloud native, vendors are rethinking how they want to do business. However, successfully delivering a monetization solution that truly supports critical digital capabilities requires a unique, real-time platform.

To compete based on innovation, companies need to deliver more than just a new idea that looks or performs differently. The key to success is identifying where new is needed, and then guide the implementation with a clear strategy.

What was it like starting as CEO of a company right before COVID-19 shut everything down? According to MATRIXX Software’s CEO Glo Gordon, it presented several business challenges and opportunities.

Jennifer Kyriakakis, MATRIXX founder & CMO, defines the modern telco and lays out why 5G is a catalyst for the changes they are undergoing. She also explains why things like cloud native and agnostic architecture should be at the heart of this transformation.

Achieving sustainable differentiation in the commercial model to B2B customers is vital for growth. Outcome-based pricing, which moves the focus away from commoditized technology offers and trades in the currency of business outcomes, is a key part of that strategy.